nps10E6 - MOBILE MARKETING The Year of Mobile has arrived....

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The Year of Mobile has arrived. MOBILE MARKETING
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92% of owners cannot get through a typical day without using their phones. Mobile phones are within arm’s reach 80% of your day. Handsets with Internet access are getting people to use their cell phones beyond making phone calls. They want instant access and a way to look up information while they are out and about. Today, there are over 70 million mobile Web users in the United States. Social networking is helping to move mobile internet services out of early adopter mode and into the mainstream. *source The Kelsey Group, Barclays Capital MOBILE INTERNET IS BECOMING A DAILY ACTIVITY FOR MANY
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Mobile marketing spending in the U.S. will be second only to social media with more than 25% growth in 2010. QR, Bar Codes and Tags are the future of mobile marketing response. The Year of Mobile has arrived. MOBILE MARKETING IS UNIVERSAL
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THE 2010 DIGITAL MARKETING OUTLOOK REPORT FOUND THAT: 81% of the brand executives surveyed expected an increase in digital projects in 2010. One-half will be moving dollars from traditional to digital budgets. More than three-quarters think the current economy will push more allocations to digital. WHAT MARKETERS ARE THINKING ? “Which of the following are top priority in 2010?” Not Relevant Low Priority Top Priority Important 0.5 51.9 3.1 44.5 7.3 45.6 26.7 18.3 8.4 43.5 34.2 14.1 26 29.7 35.2 8.8 8.4 44.3 28.9 18.4 4.2 54.4 25.5 15.9 3.3 50.1 19.9 27 1.1 42.2 11.1 45.4 5.3 43.2 24.3 26.8 Digital Infrastructure Digital Advertising Search Optimization Social Networks/ Applications Mobile Viral Campaigns Blogger Outreach Email Marketing Games % of Survey Respondents
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Senior marketers reported that social networks and applications were their biggest priority for 2010, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents
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nps10E6 - MOBILE MARKETING The Year of Mobile has arrived....

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