nps23DA - Dave Sloan 4/07/09 5 Thoughts on Mobile Marketing...

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Unformatted text preview: Dave Sloan 4/07/09 5 Thoughts on Mobile Marketing Agenda: Provide a snapshot of mobile marketing today • What does the mobile landscape look like in 2009? – What phones do people have? What is the potential reach? – What are forecasts for mobile advertising in 2009? • Is there opportunity in mobile marketing? – What are best practices? – What are some good case studies? • Is mobile a good advertising vehicle? – SMS, WAP sites, applications, video • Case studies – Agenda: Provide a snapshot of mobile marketing today • What does the mobile landscape look like in 2009? – What phones do people have? What is the potential reach? – What are forecasts for mobile advertising in 2009? • Is there opportunity in mobile marketing? – What are best practices? – What are some good case studies? • Is mobile a good advertising vehicle? – SMS, WAP sites, applications, video • Case studies – Volkswagen, BofA, Kraft, MTV, MySpace, BMW Germany Some background on mobile: • Mobile has 90% penetration in the US. 270M subscribers! • But, are these users really reachable? Usage breakdown: – SMS: 25%, Mobile web: 18%, Social networking: 8%, Video: 8% • Some impressive mobile growth stats… – 1 trillion SMS message sent in the US in 2008 (CTIA) – Admob served over 6B mobile banner ads in February 09. – Apple has sold over 17M iPhones plus 13M iPod Touches – MTV streamed 100M mobile videos in 2008 – Smartphone growth: 139M in 2008, 295M forecasted for 2010 (Gartner) Mobile: Opportunity and Barriers Opportunity • The most personal, ubiquitous, engaging device • “pull” rather than push – Kill time, save time • Hyper target customer segments • Secure, less likely to share with others • Devices are rapidly improving Barriers • Price sensitivity • Data plan adoption • Fragmentation • Stalled mobile payment market • Privacy, trust Thought #1: Mobile is important (but messy) Mobile marketing Reach Interact Engage •3 rd screen •Growth •Social / Sharing •Devices improving Thought #2: Think beyond classic advertising Th ere’s potential in direct response marketing:...
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This note was uploaded on 09/15/2010 for the course STAFF 00069 taught by Professor Thah during the Spring '10 term at Alfaisal University.

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nps23DA - Dave Sloan 4/07/09 5 Thoughts on Mobile Marketing...

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