ORGANIZATIONAL BEHAVIOR_10th_Ch I_19

ORGANIZATIONAL BEHAVIOR_10th_Ch I_19 - The Theory of...

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Unformatted text preview: The Theory of Cognitive Dissonance Desire to reduce dissonance • Importance of elements creating dissonance • Degree of individual influence over elements • Rewards involved in dissonance ...
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This note was uploaded on 09/17/2010 for the course MGMT 360 taught by Professor Moss during the Fall '10 term at San Jose City College.

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