ORGANIZATIONAL BEHAVIOR_10th_Ch I_20

ORGANIZATIONAL BEHAVIOR_10th_Ch I_20 - Measuring the A-B...

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Unformatted text preview: Measuring the A-B Relationship Recent research indicates that the attitudes (A) significantly predict behaviors (B) when moderating variables are taken into account. Moderating Variables • Importance of the attitude • Specificity of the attitude • Accessibility of the attitude • Social pressures on the individual • Direct experience with the attitude ...
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