ch3Envirm - Chapter 3 Scanning the Marketing Environment...

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Chapter 3 Scanning the Marketing Environment Fundamentals of Marketing Judy Foxman Senior Lecturer of Marketing
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Environmental Forces
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Fads vs. Trends Fads Make your money and run! It’s all about products Trends What drives consumers to buy products? Lasts an average of ten years or more Crises do not make sweeping changes to trends “You can’t create a trend; you can only observe it. And you can’t change a trend. You can only change people’s minds about believing in it.” Source: Clicking by Faith Popcorn and Lys Marigold
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Faith Popcorn’s Cultural Trends Cocooning Clanning Fantasy Adventure Pleasure Revenge Egonomics Vigilante Consumer Trend Hunter - Video
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The Changing Distribution of the Over-65 Population in the United States
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Age Distribution in U.S. Generational Cohorts* Baby Boomers (82 million people born 1946-1964) Generation X (45 million people born 1965-1976) Generation Y (Echo Boomers) (72 million people born 1977-1994
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ch3Envirm - Chapter 3 Scanning the Marketing Environment...

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