Unformatted text preview: Demographics/Distribution, Regional Marketing Not responsible for Population Shifts, Racial/Ethnic Diversity, Culture pp. 70 - 74, Technology Forces pp. 78-80, and Regulatory (EXCEPT for Federal Trade Commission (FTC) and Trademarks) pp. 82-86 CHAPTER 5: Purchase Decision Process (evaluative criteria, consideration set, cognitive dissonance, etc.), Attitude Change, Perception (selective exposure, distortion, and retention), Consumer Involvement and Problem Solving, Behavioral Learning, Reference Groups, Personal Influence Not responsible for Situational Influences, Motivation and Personality pp. 117-120, Consumer Lifestyle pp. 124-125, and Family Influence, Culture and Subculture (EXCEPT for Social Class) pp. 128-133 MARKETING ARITHMETIC: Market share, Sales Revenue, Unit Sales, Total Costs (Variable and Fixed), Unit Contribution, Breakeven, Profit Impact, % Profit Margin ARTICLE: Not responsible for Buzz on Buzz...
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- Spring '10
- Marketing, Portfolio Analysis pp, Class) pp., Technology Forces pp, Consumer Lifestyle pp, Appendix A pp