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Marketing Math - Marketing Arithmetic Fundamentals of...

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Marketing Arithmetic Fundamentals of Marketing Judy Foxman Senior Lecturer of Marketing
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Management Measures Market Share – the measurement of a company’s sales in a market relative to its competitors: Company’s Unit Sales or Sales Revenue Sum of Unit Sales or Sales Revenue of ALL Firms in Market Sales Revenue – the total dollar sales generated: Unit Selling Price x Quantity Sold Unit Sales – the measure of sales volume (ounces, grams, gallons, liters, pounds, cases, etc.)
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Management Measures Total Costs = Variable Costs + Fixed Costs For marketing analysis costs should be divided into two types: Variable Costs – Expenses that vary directly with the quantity of product produced (packaging, ingredients, shipping costs, cost of goods, etc.) Fixed Costs – Expenses that are stable and do not change with the quantity of product produced (rent, insurance, etc.)
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Unit Contribution = Unit Selling Price – Unit Variable Costs The amount of money that the sale of one unit will contribute
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