wmt paper - Viviane Marani and Kristin Paisley Parton CBA...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Viviane Marani and Kristin Paisley Parton CBA 469 Mr. Parker WAL-MART CASE ANALYSIS 1. S-P-C Analysis Structure- Wal-Mart has only two main competitors, Target and Kmart, which have being facing though times due to Wal-Marts leadership in channel management, inventory control, distribution, and customer service. Also, by maintaining a steady supply of low priced goods with low inventory costs, Wal-Mart has raised the barriers to entry and decreases the level of competition. Conduct- The primary core competency that fueled their growth: fulfilling customer needs with a wide spectrum of products at "everyday low prices" at a one-stop shopping experience. Performance- Wal-Marts strong competitive advantage has being sustainable overall because it has power over the suppliers and can purchase goods cheaper than the competition. In addition, Wal-Mart can also differentiates through private branding, i.e. Sam's Choice, Great Value; therefore, they can become less dependent on branded manufacturers. 2. Porters five forces Rivalry Among Established Companies: Medium Pressure o Currently, there are three main incumbent companies that exist in the same market as Wal-Mart: Sears, Kmart, and Target. Target is the strongest of the three in relation to retail. o Target has experienced tremendous growth in their domestic markets and have defined their niche quite effectively. o Sears and K-Mart seem to be drifting and have not challenged Kmart in sometime. o The industry is facing its life cycle maturation. Potential Competitors : Low o Entry barriers are relatively high, as Wal-Mart has an outstanding distribution systems, locations, brand name, and financial capital to fend off competitors....
View Full Document

Page1 / 7

wmt paper - Viviane Marani and Kristin Paisley Parton CBA...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online