Marketing notes

Marketing notes - Place- makes them available Time- when...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Management 8/23/10 Service (definition) examples- VT education, Jack’s mannaquin concert Co-produced service- example Wikipedia, students affect service quality by cooperation, participation and noise What is marketing? (As a scam?) (definition) Marketing is much more than advertising and selling. Stakeholders- customers, shareholders, employees, suppliers, channel members (defined later) Marketing creates value (utility (based in economics) Types of utility: Form- creates products and services
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Place- makes them available Time- when needed Possession- facilitates their purchase The scope of marketing is very broad- for profit business, non-profit, private individuals, government. What they market- products, services, ideas Requirements for marketing to occur Eras in business focus The Production Concept The Sales Concept The Marketing Concept example- social networking sites Societal Marketing Concept Marketings Role in the Firm...
View Full Document

Page1 / 2

Marketing notes - Place- makes them available Time- when...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online