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Unformatted text preview: Place- makes them available Time- when needed Possession- facilitates their purchase The scope of marketing is very broad- for profit business, non-profit, private individuals, government. What they market- products, services, ideas Requirements for marketing to occur Eras in business focus The Production Concept The Sales Concept The Marketing Concept example- social networking sites Societal Marketing Concept Marketing’s Role in the Firm...
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