week 2 dq 4 - week 2 dq 4 How might an evaluation of an...

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week 2 dq 4 How might an evaluation of an organization be beneficial? How might it be detrimental? Why is it often easier for an organization to objectively evaluate its external environments than its internal environment? What are the pros and cons of using outside consultants for evaluations? An evaluation of an organization is both beneficial and detrimental to an organization based upon what party is performing the evaluation. In this instance, the organization is able to perform its own evaluation, but as stated in the texted, an outside auditor of an organization would provide a “more credibility to the evaluation” (Pearce & Robinson, 2009, p. 74) and obviously be more objective in nature. Given this scenerio of being more objective than an internal evaluation, an independent auditor brought in to evaluate the organization would be more beneficial to the organization and its shareholders. Furthermore, the reason why it is easier
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This note was uploaded on 09/22/2010 for the course MKT MKT571 taught by Professor Whiting during the Spring '10 term at University of Phoenix.

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week 2 dq 4 - week 2 dq 4 How might an evaluation of an...

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