week 3 Through your research

week 3 Through your research - Through your research,...

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Through your research, select two of the strategic plan options that could apply to Kudler Fine Foods. What are the strengths and weaknesses of each option? How does each of the two choices fit with the organization? Based upon thepriovide options, the two strategic plan options that I have choosen to apply to KFF are Product Development and Concentric Diversification. Based upon the text, “Product development involves the substantial modification of existing products or the creation of new but related products that can be marketed to current customers through established channels. ...The idea is to attract satisfied customers to new products as a result of their positive experience with the firm’s initial offering.” ,(Pearce and Robison,2009). In this instance, the strength of this is demonstrated when there is an introduction of an additional product expansion or related product development wich would enhance the existing customer base and potentially increase the average order prices. By developing a KFF brand label by
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This note was uploaded on 09/22/2010 for the course MKT MKT571 taught by Professor Whiting during the Spring '10 term at University of Phoenix.

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week 3 Through your research - Through your research,...

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