Unformatted text preview: advantage in the current communities where they already have a presence. With new product development, KFF can focus on providing accessory products that will allow customers to make their culinary visions come true. Expanding the products that KFF produces can help to expand their customer base by offering products that will compliment the food that they serve. The outcome of product development can be a great success to a company. However, there is no guarantee that any new product is going to be successful in the market place. Additionally, there can be expensive to create and market new products....
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This note was uploaded on 09/22/2010 for the course MKT MKT571 taught by Professor Whiting during the Spring '10 term at University of Phoenix.
- Spring '10