20 - o Coke and Pepsi were forced to find a joint venture...

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International marketing 9/20/10 Pepsi-India Case Objective, learn how to recognize risk. o Risks in the case: The government was looked as non-friendly to foreign investors. India was using a protectionism to bolster their economy. (protectionism lowers competition, increases prices, and lowers standard of living) Selling days are limited to the summer(about 70 days) and a cultural festival (9 days) How the lessened their vulnerability o Coke – political bargaining. Basically they bribed the government to solve the water problem they had. The corruption in India on the CPI index would indicate that this would work there. o They both used joint venture. Joint venture
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Unformatted text preview: o Coke and Pepsi were forced to find a joint venture in order to sell their products in India They were okay with this because the market was so large, so much potential. And three years down the line they just bought out their joint venture. Business week article – o Pepsi has much larger market share for COLA but Coke has much higher market share on BEVERAGES. Steel company Nucor video o Imports were crushing the US steel industry o Bush admin put a 30 percent tariff on imported steel Talks about the economic, politically, and social issues of tariffs Talk about level playing field. Read the current event issue. READ...
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This note was uploaded on 09/22/2010 for the course MKTG 3450 taught by Professor Steveengel during the Fall '10 term at Colorado.

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