10 - Intl Marketing What you need to know from chapter 5 1...

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Intl Marketing 9/10/10 What you need to know from chapter 5 1. Business customs p.127-129 a. Cultural imperatives b. Cultural electives c. Cultural exclusives 2. Communication styles a. High/low context ex 5.2 137 low context language say what they mean, high context language you need to read between the lines, decode conversation. b. p/m time 140 i. polychromic- many interpretations of time. In general we cultures are high conext and polychromic. Ex. Manana.. in Mexico that doesn’t mean exactly tomorrow is just means later. ii. Monochromic- one interpretation of time. Most I cultures are low context and monochromic. c. gender bias 142-144 i. we cultures tend to have gender bias. 3. business ethics 145-152 a. can corruption be defined b. foreign corrupt practices act (USA) – act of the us congress, it applies to all us citizens no matter where you are, all corporations and all foreign corporations if there stock is also listed on the stock exchange. In order to be prosecuted under the FCPA all three must be proven.
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