Memory%20and%20Retrieval

Memory%20and%20Retrieval - MemoryandRetrieval Marketing3250...

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Memory and Retrieval Marketing 3250 September 30, 2009
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You Know You’re a Child of  the ‘80s/’90s if. .. You can sing the rap to "The Fresh Prince of Bel Air“ You've ever ended a sentence with the word  "PSYCHE!" You know that "WHOA!" comes from Joey from  "Blossom" and that "How Rude!" comes from Stephanie  from "Full House“ You remember the craze then the banning of slap  bracelets You got injured on a Slip 'n' Slide You wore socks over leggings scrunched down "Talk to the hand" … enough said
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Why Do Marketers Care  About Memory?? Marketers need to build strong  associations and knowledge  structures in consumers’ memory  so that the brand is activated when  a related concept is activated
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Nostalgia Marketing
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Nostalgia Marketing http://www.youtube.com/watch?v=uh81  
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Nostalgia Marketing http://www.youtube.com/watch?v=Nm2  
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Nostalgia Marketing
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What is Memory? Consumer memory:  Our own personal   storehouse of prior knowledge about  products, services, consumption  experiences… Retrieval: The process of accessing the  information we have stored in memory. 
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This note was uploaded on 09/22/2010 for the course MKTG 3250 at Colorado.

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Memory%20and%20Retrieval - MemoryandRetrieval Marketing3250...

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