2 - SocialInfluences onConsumerBehavior Marketing3250...

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Social Influences  on Consumer Behavior Marketing 3250 December 2, 2009
Marketing Buzz
Sony Ericsson’s “Fake  Tourists” Sixty actors took to the streets of  10 cities. They were innocent  looking, and they were seeking a  small favor (asking someone to  take a picture of them)… What do you think?  Is it OK?  Does it cross a line that traditional  advertising does not? 
Mini
Starbucks Promotion
Audi: Art of the Heist . com/case-audi.php
Truth Ad Campaign ? v=xRHvZazd4IM&feature=related  
Creating Buzz with Freebies
Free Airborne at the Airport
Red Bull Promotion
Gmail Power Users
Marketer-Dominated Vs. Non- Marketer-Dominated Influence
How Do These General  Sources Differ?
Which do you think is more credible  (marketer- or non-marketer-dominated  sources? Why?
Incorporate Non-Marketer- Dominated Sources Customer testimonials
Ads designed to  look like editorial  content Have you ever come  across this? Incorporate Non-Marketer- Dominated Sources
Use Personal Sources to  Enhance 2-Way Comm.
Opinion Leaders

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