consumberbehav11-2

consumberbehav11-2 - ConsumerDiversity Marketing3250...

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Consumer Diversity Marketing 3250 October 30, 2009
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How Age Affects Consumer  Behavior Four major age groups:  Years Born Population Generation Y, Teens 1979 - 1994 Tech savvy, look to friends for info, identity is important Generation X, 1965 - 1976 “Boomerang” kids, cynical about marketing, fast-paced, take time to research product decisions Boomers 1946 - 1964 Largest group in US, lots of buying power, value individualism Seniors Before 1946 “gray market,” women outnumber men, simpler processing, susceptible to truth effect
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Appealing to the Coveted  “Tween” Market
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Targeting College-Age  Consumers http://www.theaxeeffect.com/axeeffect.html Keystone Light:   www.youtube.com/watch?v=PfJb1E3fnHs Other examples?
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Generation X – Addressing  Major Life Changes http://www.youtube.com/watch?v=_m http://www.youtube.com/watch?v=4JAV
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“An Aging Population”
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Appealing to “Baby Boomers”
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How Gender and Sexual  Orientation Affect Consumer  Behavior Gender ≠ sexual orientation
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This note was uploaded on 09/22/2010 for the course MKTG 3250 at Colorado.

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consumberbehav11-2 - ConsumerDiversity Marketing3250...

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