Mktg4 - I interviewed my roommate who recently purchased...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
I interviewed my roommate who recently purchased Foster Farm Chicken Bakes while shopping at Costco. The following are some representative questions, followed by an analysis. Why did you choose to buy foster farm chicken baked- Samples were given out and they had it sold in the Costco foodmart. I got eat them and experience them before I actually made the purchase. And actually I remember I tried them for the first time because my friends said they were awesome. Analysis- The consumer initially tried the product due to word of mouth motivation, his friends expressed they liked the product so he tried it, we see the law of small numbers at work here. Having the product available at the Costo concession stand/sample stations allowed the consumer to confirm his beliefs in a low risk setting (not having to buy the entire case to just try one). Briely explain you thoughts before your purchase- being a college student I wanted something easy to make, partly nutritious, a quick way to make a meal. Analysis- The availability heuristic allowed the consumer to take his simple cognitive
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Mktg4 - I interviewed my roommate who recently purchased...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online