CB_CH1 - WelcometoMktg3250! SomeHousekeeping ALittleAboutMe...

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Welcome to Mktg 3250!
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Some Housekeeping… A Little About Me… Syllabus CU Learn Information Sheet
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My Research Consumer Self-Design
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Assignment for Wednesday Read Chapter 1 Get Homework #1 assignment from  CULearn Read “What’s in a Logo?” article
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Chapter 1: Understanding Consumer Behavior Marketing 3250 August 24, 2009
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Consumer Behavior What do you think of when you hear  the term “consumer behavior”?
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What is Consumer  Behavior?
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What is Consumer  Behavior? Exhibit 1.2 (page 4)
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What is Consumer  Behavior?
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Consumer Behavior. .. Is a dynamic process  “One man’s trash is another man’s  treasure. ..” Can involve many people Involves many decisions See next slide…
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What is Consumer  Behavior?
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Models of Consumer  Behavior
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Consumer Behavior Can. .. Symbolize who we are Symbols:  “External signs we use  consciously or unconsciously to  express our identity”
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Symbolism
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This note was uploaded on 09/22/2010 for the course MKTG 3250 at Colorado.

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CB_CH1 - WelcometoMktg3250! SomeHousekeeping ALittleAboutMe...

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