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Competitor_Analysis - Marketing Plan - Megh Patel Due to...

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Marketing Plan - Megh PatelDue to the fact that Snap-shop is creating a new market :Snap-shop’s competitors are indirect.Snap-shop’s target audience comes from the target audience of our competitors because Snap-shop associates by specifying their customers. With this knowledge, we define indirectcompetitors who do not compete in the same market as us but can impact the decision of ourtarget audience. Below is a competitor analysis and brief paragraph on Snap-shop’s capability inthe market.CompetitorAnalysis#1(Amazon, Ebay, Alibaba)#2(Online Retail ex. H&M)#3(Retail Store App ex.Zara)SizeDistribution Facilities,Headquarters andWorldwide operationsOnline Distribution to 34countries, has over 4,400stores in 72 countriesaround the worldOnline presence,distribution to 88countriesMarketShareGreater than 50% marketshare in the online e-commerce industrySmall compared to rest ofthe industryLess than 1%ProductsVariety of products aredistributed and shipped outeveryday. These productsinclude an assortment ofclothes, accessories, toys,essentials and virtuallyevery basic item.All clothes sold in storesare available online(Parkas, Tees, Shoes,Fashion Accessories,Hoodies, etc.)Majority of Fashionitems, hoodies,backpacks, shoes, suits,etc.

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Term
Fall
Professor
JeanAdams

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