Lecture 8 - Measurement 2 - Psych 301W Lecture 8 Fall 09 -...

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Psych 301W – Lecture 8 Fall 09 - Wede Lecture 8– Measurement 2 Self-report measures Behavioral measures Designed to directly measure what people do Free-format self-report measures Allow respondents to indicate whatever thoughts or feelings they have about the topic, without any constraints imposed Three types Projective measures Associative lists Think-aloud protocols Projective measure A measure of personalities Asked to freely list what comes to mind as they view the image Example – Thematic Apperception Test (TAT) Associative lists - English Math Computer Science History Pre-Med. 1
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Psych 301W – Lecture 8 Fall 09 - Wede Psychology Think-aloud protocol “Think-Aloud” Example ____________________________ Free-format self-report measures can produce a rich set of data Can be difficult and time-consuming Hard to compare individuals Fixed-format self-report measures Responses that can be given are more structured than in free-format measures
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This note was uploaded on 09/23/2010 for the course STAT 100 at Pennsylvania State University, University Park.

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Lecture 8 - Measurement 2 - Psych 301W Lecture 8 Fall 09 -...

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