Online Lecture 3 - Methodology

Online Lecture 3 - Methodology - Research Strategies: How...

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Psychology 7e in Modules 1 Lecture 3 - Methodology How do I know what you are thinking? Psych 100 Josh Wede Research Strategies: How Psychologists Ask and Answer Questions Description The Case Study The Survey Naturalistic Observation Correlation Correlation and Causation Illusory Correlation Perceiving Order in Random Events Research Strategies: How Psychologists Ask and Answer Questions Experimentation Exploring Cause and Effect Evaluating Therapies Independent and Dependent Variables Statistical Reasoning Describing Data Making Inferences Description Case Study A technique in which one person is studied in depth to reveal underlying behavioral principles. Is language uniquely human? Susan Kuklin/ Photo Researchers Case Study A clinical study is a form of case study where the therapist investigates the problems associated with a client. htp:/behavioralhealth.typepad.com Clinical Study Survey A technique for ascertaining the self-reported attitudes, opinions or behaviors of people usually by questioning a representative, random sample of people. htp:/www.lynnefeatherstone.org
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Psychology 7e in Modules 2 Survey Random Sampling From a population, if each member has an equal chance of inclusion into a sample, we call that a random sample (unbiased). If the survey sample is biased, its results are spurious. The fastest way to know about the marble color ratio is to blindly transfer a few into a smaller jar and count them. Survey A tendency to overestimate the extent to which others share our beliefs and behaviors. False Consensus Effect Survey Wording can change the results of a survey. Q: Should cigarette ads and pornography be allowed on television? (not allowed vs. forbid) Wording Effect Problems with the Questions: Wording • 1992 Roper Poll – “As you know, the term Holocaust usually refers to the killing of millions of Jews in Nazi death camps during World War II. Does it seem possible or does it seem impossible to
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Online Lecture 3 - Methodology - Research Strategies: How...

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