discussion reserves - EBSCOhost Page 1 of 2 EBSCO...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
EBSCO Publishing Citation Format: APA (American Psychological Assoc.): References (2009). Seeking success. Economist , 390 (8620), 71. http://search.ebscohost.com.kaplan.uah.edu <!--Additional Information: Persistent link to this record (Permalink): http://search.ebscohost.com.kaplan.uah.edu/login.aspx? direct=true&db=buh&AN=36793847&site=ehost - live End of citation--> Section: Business Google in Asia Seeking success Google is not having much luck in South Korea, but it may be advancing in China Dateline: SEONGNAM CITY AND SHANGHAI In South Korea people who want to look something up on the internet don't "Google it". Instead they "ask Naver". Among the 35m South Koreans who use the internet every day, the nine-year- old search engine is wildly popular, accounting for 76% of internet searches, compared with less than 3% each for Yahoo! and Google. Naver owes its popularity, in part, to the fact that it is not just a search engine. Like Yahoo!, it is also a portal, drawing together news, e-mail, discussion groups, stockmarket information, videos, restaurant reviews and so on. Some 17m people visit its home-page every day and since January they have been able to customise it according to their own tastes. But Naver is also dominant--too dominant, say some--because it caters to the interests of South Koreans. "Yahoo! and Google have a very American, English-based search engine," says Chae Hwi-Young, the chief executive of NHN, Naver's parent company. If you go to Google and type in "rain", for example, the result is lots of pages about water falling from the sky. In South Korea,
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/23/2010 for the course BUSINESS CS113 taught by Professor Howeller during the Spring '10 term at Kaplan University.

Page1 / 2

discussion reserves - EBSCOhost Page 1 of 2 EBSCO...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online