ch12 - MODULE 12 STRATEGI C MANAGEMENT “Insights and hard...

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Unformatted text preview: MODULE 12 STRATEGI C MANAGEMENT “Insights and hard work deliver results” • What types of strategies are used by organizations? • How are strategies formulated and implemented in strategic management? STRATEGI C MANAGEMENT Types Of Strategies MODULE GUI DE 12.1 Strategy is a comprehensive plan for achieving competitive advantage. Organizations use strategy at the corporate, business and functional levels. Growth and diversification strategies focus on expansion. Restructuring and divestiture strategies focus on consolidation. Global strategies focus on international business initiatives. E-business strategies focus on using the Internet for business transactions. STRATEGI C MANAGEMENT Types Of Strategies Strategy a comprehensive plan guiding resource allocation to achieve long-term organization goals. Strategic Intent focuses organizational energies on achieving a compelling goal. Competitive Advantage operating in successful ways that are difficult to duplicate TYPES OF STRATEGI ES Corporate Strategies Corporate Strategy Sets long-term direction for the total enterprise Business Strategy Identifies how a strategic business unit or division will compete in its product or service domain Functional Strategy Guides activities within one specific area of operations TYPES OF STRATEGI ES Corporate Strategies TYPES OF STRATEGI ES...
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This note was uploaded on 09/23/2010 for the course MGMT 3031 taught by Professor C during the Spring '09 term at UH Clear Lake.

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ch12 - MODULE 12 STRATEGI C MANAGEMENT “Insights and hard...

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