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ch12 - M ODUL E 12 STRATEGI C M ANAGEM ENT What types of...

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MODULE 12 STRATEGIC MANAGEMENT “Insights and hard work deliver results” What types of strategies are used by organizations? How are strategies formulated and implemented in strategic management?
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STRATEGIC MANAGEMENT Types Of Strategies MODULE GUI DE 12.1 Strategy is a comprehensive plan for achieving competitive  advantage.  Organizations use strategy at the corporate, business and  functional levels.  Growth and diversification strategies focus on expansion.  Restructuring and divestiture strategies focus on  consolidation.  Global strategies focus on international business initiatives.  E-business strategies focus on using the Internet for business  transactions. 
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STRATEGIC MANAGEMENT Types Of Strategies Strategy  a comprehensive plan guiding resource allocation to achieve long-term organization goals. Strategic Intent  focuses organizational energies on achieving a compelling goal. Competitive Advantage operating in successful ways that are difficult to duplicate
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TYPES OF STRATEGIES Corporate Strategies Corporate Strategy Sets long-term direction for the total enterprise Business Strategy Identifies how a strategic business unit or division will compete in its product or service domain Functional Strategy Guides activities within one specific area of operations
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TYPES OF STRATEGIES Corporate Strategies
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