ch23 - MODULE 23 I NNOVATION AND ORGANIZATI ONAL CHANGE

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MODULE 23 INNOVATION AND ORGANIZATIONAL CHANGE “Change can be your best friend” What are the roles of innovation and change in organizations? How do managers lead the processes of organizational change?
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INNOVATION AND ORGANIZATIONAL CHANGE Roles of Innovation and Organizational Change MODULE GUIDE 23.1 Creativity and innovation are sources of  competitive advantage.  Innovative organizations share many  common characteristics.  Organizations pursue both transformational  and incremental changes.  Change in organizations can move from top  down, bottom up, or both. 
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INNOVATION AND ORGANIZATIONAL CHANGE Roles of Innovation and Organizational Change Creativity the generation of a novel idea or unique approach that solves a problem or crafts an opportunity. Innovation  the process of taking a new idea and putting it into practice. Process Innovations  result in better ways of doing things. Product Innovations  result in new or improved goods or services. Commercializing Innovations turns ideas into economic value
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INNOVATION AND ORGANIZATIONAL CHANGE Roles of Innovation and Organizational Change
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INNOVATION AND ORGANIZATIONAL CHANGE Roles of Innovation and Organizational Change Critical Innovation Roles in Organizations  Idea generators—provide new insights and
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This note was uploaded on 09/23/2010 for the course MGMT 3031 taught by Professor C during the Spring '09 term at UH Clear Lake.

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ch23 - MODULE 23 I NNOVATION AND ORGANIZATI ONAL CHANGE

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