Week 13 - Persuading Audiences

Week 13 - Persuading Audiences - Week13 Unit4Persuading...

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    Week 13 Unit 4 – Persuading  Audiences
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    Reasoning  Reasoning is like moving from a fully-lighted room to a partially- lighted room.  Reasoning is the process of drawing inferences and conclusions.  You can only infer and conclude with evidence.  Your evidence is the light: the facts, statistics, etc. you gather are  concrete, firm, solid, and known.  However, the conclusions and inferences you draw are bold, new,  negotiable, and unknown by others. Thus, they are the partial-light.     
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    Types of reasoning  Evaluate the types of reasoning used in  the following slides:
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    Type of reasoning – example 1 You know a woman named Jane lives  somewhere in your building. Jane has a shrill  voice. Suddenly, you hear a woman in the  apartment next door yelling with a shrill voice,  so you conclude the woman yelling is Jane.  Questions:  Is this an example of inductive or deductive  reasoning? Why?  What is wrong with this conclusion? 
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    Type of reasoning – example 2 Virginia is a politically sophisticated state,  and its citizens must be politically savvy  because it has produced more U.S.  presidents than any other state. 
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    Persuasive appeals Evaluate the types of appeals used in the  following Websites: got milk? Pears’ Soap Lucky Strike cigarettes
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    Logical fallacies  Identify and evaluate the types of logical  fallacies used in the following slides:
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    Logical fallacies  President Jones raised taxes, and then  the rate of violent crime went up. Jones is  responsible for the rise in crime.
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    Logical fallacies  Giving money to charity is the right thing  to do. So charities have a right to our  money.
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This note was uploaded on 09/23/2010 for the course WRIT 200 taught by Professor O'neil during the Spring '10 term at Arizona Western College.

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Week 13 - Persuading Audiences - Week13 Unit4Persuading...

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