Week01 - Course Introduction and Overview Tutorial Exercise...

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Section A: Multiple Choices 1. Company eBay ( www.ebay.com ) sells a variety of products on its website to the highest bidder. What type of business model are they using? a. Affiliate Marketing b. Online Auction c. Name Your Price d. Comparison Pricing Model 2. Company RED-DOTS ( www.red-dots.com ) helps Amy sells a bundle of comics to Peter and takes a small commission on this activity. What e-Commerce classification do they fit? a. B2C – Business to Customer b. B2B c. C2C d. E2E – Exchange to Exchange 3. You purchase a notebook from Online DELL – Hong Kong branch ( www.dell.com.hk ). What e-Commerce classification do they fit? a. B2C b. B2B c. C2C d. E2E 4. Napster ( www.napster.com/bits/ ) provides a place to help people distribute/exchange their MP3 music online. What e-Commerce classification do they fit? a. B2C b. B2B c. C2C d. P2P – Peer to Peer
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Week01 - Course Introduction and Overview Tutorial Exercise...

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