Week02_CS - Introduction to e-Commerce (Tutorial)...

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Introduction to e-Commerce (Tutorial) Case Study – Yahoo! About Yahoo! Yahoo!   is   a   leading   provider   of   comprehensive   online   products   and  services to consumers and businesses worldwide. Yahoo! reaches more than 237 million individuals worldwide each month,  and is the No. 1 Internet brand globally. As the first online navigational guide to the Web, www.yahoo.com is the  leading guide in terms of traffic, advertising, household and business user  reach. Through Yahoo! Enterprise Solutions, the company also provides online  business and enterprise services designed to enhance the productivity  and Web presence of Yahoo!'s clients.  Yahoo!'s global network includes 25 World properties and is available in  13 languages. [Source: Yahoo!, Inc.] The History of Yahoo! Yahoo! began as a student hobby and evolved into a global brand that has  changed  the  way  people  communicate  with  each   other,  find  and   access  information and purchase things. The two founders of Yahoo!,  David Filo  and  Jerry Yang , are Ph.D. candidates  in   Electrical   Engineering   at   Stanford   University,   started   their   guide   in   a  campus in February 1994 as a way to keep track of their personal interests on  the Internet.  They were spending more time on their lists of favorite links  rather than on their doctoral dissertations. Eventually, Jerry and David's lists  became   too   long   and   they   broke   them   out   into   categories.   When   the  categories became too full, they developed subcategories . .. and the core  concept behind Yahoo! was born.  The Web site started out as "Jerry's Guide to the World Wide Web " but  Prepared by: Bavy Li Page 1 of 6 ECS – Case Study (Yahoo!)
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Introduction to e-Commerce (Tutorial) eventually received a new name with the help of a dictionary. The name  Yahoo! is an acronym for " Yet Another Hierarchical Officious Oracle ", but Filo  and  Yang   insist   they   selected  the   name   because  they  liked   the  general 
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Week02_CS - Introduction to e-Commerce (Tutorial)...

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