Week04_CS - Business Models (Tutorial) CaseStudyPriceline...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Business Models (Tutorial) Case Study – Priceline About Priceline Priceline ( www.priceline.com ) offers products for sale in two categories - a   travel service   that offers leisure airline tickets, hotel rooms, rental  cars, packaged vacations and cruises - personal finance service  that offers home mortgages, refinancing and  home equity loans through an independent licensee Priceline also owns travel Web sites : - Lowestfare.com   (A leading provider of discount travel products and  services for the leisure travel market) - Rentalcars.com  (More options on car rentals both in US and Europe) Priceline is part-owner  of Internet travel service Travelweb LLC. - Travelweb   LLC   ( www.travelweb.com )   owned   by   Hilton   Hotels  Corporation, Hyatt Corporation, Marriott International, Six Continents  Hotels,   Starwood   Hotels,   and   travel   technology   provider   Pegasus  Solutions, Inc. - Travelweb LLC offers an innovative method for the online distribution of  hotel rooms. Priceline licenses its business model to independent licensees, including  pricelinemortgage  and  certain international licensees
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

Week04_CS - Business Models (Tutorial) CaseStudyPriceline...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online