University of Southeastern Philippines
e-MBA Information Management
Activity 5 -
Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Customer Relationship Management Helps Celcom Become Number One
Questions:
1.
What was the business challenge faced by the
company in the case? What were the
contributing factors to this business challenge?
Discuss.
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- Spring '19
- Management, Customer relationship management, University of Southeastern Philippines
