Activity 5 - Achieving Operational Excellence and Customer Intimacy.pdf - University of Southeastern Philippines e-MBA Information Management Activity 5

Activity 5 - Achieving Operational Excellence and Customer Intimacy.pdf

This preview shows page 1 - 2 out of 2 pages.

University of Southeastern Philippines e-MBA Information Management Activity 5 - Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Customer Relationship Management Helps Celcom Become Number One
Image of page 1
Questions: 1. What was the business challenge faced by the company in the case? What were the contributing factors to this business challenge? Discuss.
Image of page 2

You've reached the end of your free preview.

Want to read both pages?

  • Spring '19
  • Management, Customer relationship management, University of Southeastern Philippines

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture