According to terror management theory people evaluate

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Unformatted text preview: udgments of self-esteem can be made. According to Terror management theory, people evaluate in-group members positively because similar others are assumed to support, and therefore validate, their own cultural world view; in contrast, they evaluate out-group members negatively because dissimilar others are assumed to threaten their world view. There is extensive evidence that people show greater intergroup bias when they are made aware of their own mortality (Florian & Mikulincer, 1998). Subjective uncertainty reduction theoryMoreover, Hogg (2000) in his subjective uncertainty reduction theory proposed that people are motivated to reduce subjective uncertainty by identifying with social groups, which provide clear normative prescriptions for behaviors and thus imbues people with a positive valence. Some evidence shows that manipulations of subjective uncertainty influence levels of both in-group identification and intergroup bias. For example, a positive relationship has been found between the need for closure and both in-group identification and intergroup bias (Shah et al. 1998). For further interest, reader may refer to introduction to social psychology by Vaughan and Hog...
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