Syllabus 10 - Prof R D Christy Dr E Mabaya Page 1 COURSE SYLLABUS AEM 4420 Emerging Markets Lecture Wednesday 7:30 9:30pm in Warren 131(sections

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Prof. R. D. Christy & Dr. E. Mabaya Page 1 Fall 2010 EMP - Cornell University C OURSE S YLLABUS AEM 4420 Emerging Markets Lecture: Wednesday, 7:30 9:30pm in Warren 131 (sections listed at end of this document) This course provides students with a framework for examining the effectiveness of marketing strategies in emerging economies, and for identifying the challenges and opportunities for firms in low-income economies to access markets in developed countries. The risk of entering markets in low- income economies will be appraised and assessment of the political, legal, cultural, and economic forces will be discussed. Case studies of companies, industries, and economies will be analyzed. Course Objective: To develop an understanding of the process of planning and executing the concepts of pricing, promotion, and distribution of ideas, products and services in emerging markets (EM). Emphasis is placed primarily on the marketing decisions facing a private firm manager, but economic issues confronting public policy makers are considered also. Students will be expected to: 1) Apply fundamental analytical tools to various marketing problems in emerging markets; 2) Identify the marketing challenges and opportunities specific to selected consumer product and industrial product industries, and 3) Present sound, well-reasoned arguments regarding the role of marketing in both private and public organizations within emerging markets. Instructors: Ralph D. Christy Edward Mabaya 204 Warren Hall 207 Warren Hall [email protected] , 255-2194 [email protected] , 255-7531 Office Hours: Tuesdays 4:00- 5:00pm or by appointment Administrative Assistant: Carol Thomson 106 Warren Hall [email protected] , 255-5464 Required Text and Cases: Ralph D. Christy. Emerging Markets Handbook (EMH ), Applied Economics and Management, Cornell University 2010. Ralph D. Christy (eds), 2004. Achieving Sustainable Communities in a Global Economy: Alternative Private Strategies and Public Policies . WSP, Singapore Compilation of Case Studies
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Prof. R. D. Christy & Dr. E. Mabaya Page 2 Fall 2010 EMP - Cornell University C OURSE O UTLINE PART 1: MARKETS, PROPERTY RIGHTS AND CAPITAL Week 1 EMERGING MARKETS: AN INTRODUCTION (August 25)
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This note was uploaded on 09/26/2010 for the course AEM 4420 at Cornell University (Engineering School).

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Syllabus 10 - Prof R D Christy Dr E Mabaya Page 1 COURSE SYLLABUS AEM 4420 Emerging Markets Lecture Wednesday 7:30 9:30pm in Warren 131(sections

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