Case Study Analysis pwrpt presentation

Case Study Analysis pwrpt presentation - Case Study...

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Case Study Analysis AEM 4420 Emerging Markets August 25, 2010
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The Case Study Method Method of teaching/learning ‘Real - world’ analysis Imagine yourself as a company executive or consultant Overall objective: identify critical problem and give recommendation
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Case report format Section Approx. length Points 1. Problem identification 0.5 page 2 2. Situation analysis 1.5 pages 2 3. Alternative solutions 1.5 pages 2 4. Recommendation 0.5 page 2 Consistency and presentation -- 2 TOTAL 4 pages 10
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1. Problem Identification (0.5 page) Identify the salient problem Corporate strategy vs. marketing problem Problem vs. symptoms of a problem Most prominent and solvable Give concise description
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2. Situation Analysis (1.5 pages) Implications of the relevant facts of the problem Avoid restatement of facts Use frameworks and tools (e.g., SWOT, PEST, etc.)
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(1.5 pages) Viability Address the major problem identified
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This note was uploaded on 09/26/2010 for the course AEM 4420 at Cornell University (Engineering School).

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Case Study Analysis pwrpt presentation - Case Study...

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