cgd 218 paper - Girls becoming Women -1- Sheri Brown CGD...

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Girls becoming Women - 1 - Sheri Brown CGD 218 Girls Becoming Women Professor Day March 15, 2010
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Girls becoming Women - 2 - Media affects us in so many ways. We hardly even realize when we are being exposed to advertising versus valuable information. Children are more susceptible and influenced by media persuasions than adults. Although adults are conscious about looking to media to set a standard, adults are weathered and desensitized to bombardments of suggestions through merchandising and hidden innuendoes. Children have a desire to belong, be accepted from their peers, and to be leaders. They are naive to the truths about what is needed to be a success. More specifically, children watch adults to learn what they need to do. Little girls watch their mothers, aunts and grandmothers put on makeup, dress nice, complain about weight fluctuations and get their hair styled. These women in leadership roles are sometimes blind to the paths they are setting for their female children to follow. Every culture has a different idea of what beautiful is, but they all impress this among the young. How much pressure is placed on girls to be beautiful? I will be explaining with the assistance of symbols, images, cartoons, and photos about the pressures girls face to become women. These tools are most helpful when describing visual pressures placed in advertising, merchandising and social expectations. A young girl walks down the streets of New York City. She sees billboards and signs of women advertising perfume, jewelry, clothing and makeup. The signs are on buildings, subway walls, and sidewalk directories. Then when she goes home, she sees an adolescent girly figure with acne, flat chest, and an awkwardly balanced body. Her mother takes her to a workshop where she learns that every woman, young or old, is beautiful and should be proud of what they are. This girl’s face shines with pride and acceptance of what she is today and will be in the future.
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Girls becoming Women - 3 - The previous paragraph depicts a commercial where Dove Soap holds these workshops for women. They understand the value that marketing has on today’s women. They embrace the negative roles that advertisements have on the developing female role. They turn it into a way to teach and enlighten girls to not hold themselves up to the high
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This note was uploaded on 09/26/2010 for the course BUSINESS eco 100 taught by Professor Turner during the Spring '10 term at Ashford University.

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cgd 218 paper - Girls becoming Women -1- Sheri Brown CGD...

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