Internet Advertising - Sheri Brown presents...

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    Internet   Advertising How the internet is the most cost  effective advertising form. Sheri Brown presents:
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    • History of Advertising • Return on Investment comparison of advertising media • Internet advertising options Table of Contents
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    Advertising in the Early Ages The Tower of Babel dated 3000  B.C where clay tablets were  discovered advertising services  of ointment dealer, shoemaker,  and a scribe. First trade association called      The American Association of  Advertising Agencies dated  1917  
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    3000 B.C. 1704 1882 1938 1954 1955 1963 1980 1981 1993 1999 first new spaper  advertisement  Marlboro  Man  debutes radio surpasses  magazines as a  source of  advertising  revenue Procter &  Gamble Co.  begins  advertising  Ivory soap  Advertising Evolution at a Glance Ted Turner  created  CNN Tow er of  Babel Clay  Tablets  CBS becomes  the largest  advertising  medium in the  w orld  "The Pepsi  Generation"  kicks off the  cola w ars  MTV debutes World  Wide Web  becomes  reality Internet  advertisin g breaks  the $2  billion  mark 
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    Media preferences change as  technology improves.
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