Internet Advertising - Sheri Brown presents...

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    Internet   Advertising How the internet is the most cost  effective advertising form. Sheri Brown presents:
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    • History of Advertising • Return on Investment comparison of advertising media • Internet advertising options Table of Contents
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    Advertising in the Early Ages The Tower of Babel dated 3000  B.C where clay tablets were  discovered advertising services  of ointment dealer, shoemaker,  and a scribe. First trade association called      The American Association of  Advertising Agencies dated  1917  
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    3000 B.C. 1704 1882 1938 1954 1955 1963 1980 1981 1993 1999 first newspaper  advertisement  Marlboro  Man  debutes radio surpasses  magazines as a  source of  advertising  revenue Gamble Co.  begins  advertising  Ivory soap  Advertising Evolution at a Glance Ted Turner  created  CNN Tower of  Babel Clay  Tablets  CBS becomes  the largest  advertising  medium in the  world  "The Pepsi  Generation"  kicks off the  cola wars  MTV debutes World  Wide Web becomes  reality Internet  advertisin g breaks  the $2  billion  mark 
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    Media preferences change as  technology improves. Print ads were evolutionary Radio ads took over with popularity Television ads won with visual affects Internet has surpassed them all with  ease
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This note was uploaded on 09/26/2010 for the course BUSINESS acc 201 taught by Professor Errico during the Spring '10 term at Ashford University.

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Internet Advertising - Sheri Brown presents...

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