{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

exp 103 chart - Media Newspaper Television Direct mail...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Media cost product days of exp cost per dayEpxposure Newspaper 1300 2"x2" ad 7 $185.71 limited to paper purchases Television 200,000.00 1 30sec com 1 200,000 limited to programing audience Direct mail 1500 100. 4x6 po 1 $1,500.00 limited to mail route Radio 90-120 per week o 7 $12.86-$17. limited to active listening audience Magazines 12000.-1800 month 30 $40-$60 limited to magazine sales Billboard 8000.-50000 1 billboard 112 $71.43-446. limited to road exposure online $1200.00-$1 ad plan 30 $40-$60 limited to chosen exposure Average Costs for Ad Newspapers – $1,30 Television – $200,00 Direct Mail - $1,500 f Radio - $90 to $120 Magazines - $1,200 Outdoor (billboard) - Online - $0.60 pay-p *Note: Prices reflect
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
e dvertising*: 00 per week for 2” x 2” ad 00 for one 30-second commercial (during prime-time) for 1,000 4x6 postcards (includes postage) per week on a rotator (prices higher if time slots for ad are selective) to $5,000 per month or per issue (depends on ad size and demographics) $3,000 to do artwork and install media on billboard; rates depend on impress level, ranges from $5,000 per-click or $1,200 - $1,800 a month for aggressive campaigns (does not include search engine optimiza
Background image of page 2
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 6
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}