exp 103 chart - Media Newspaper Television Direct mail...

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Unformatted text preview: Media Newspaper Television Direct mail Radio Magazines Billboard online cost product days of exposure dayEpxposure cost per 1300 2"x2" ad 7 $185.71 limited to paper purchases 200,000.00 1 30sec commercial 1 200,000 limited to programing audience 1500 100. 4x6 postcards 1 $1,500.00 limited to mail route 90-120 per week on rotator 7 $12.86-$17.14 limited to active listening audience 12000.-18000.0 month 30 $40-$60 limited to magazine sales 8000.-500000.billboard 1 112 $71.43-446.43 limited to road exposure $1200.00-$1800.00 ad plan 30 $40-$60 limited to chosen exposure Average Costs for Advertising*: Newspapers – $1,300 per week for 2” x 2 Television – $200,000 for one 30-second Direct Mail - $1,500 for 1,000 4x6 postca Radio - $90 to $120 per week on a rotato Magazines - $1,200 to $5,000 per month Outdoor (billboard) - $3,000 to do artwork Online - $0.60 pay-per-click or $1,200 - $ *Note: Prices reflected are negotiated pr ng audience osts for Advertising*: ers – $1,300 per week for 2” x 2” ad – $200,000 for one 30-second commercial (during prime-time) il - $1,500 for 1,000 4x6 postcards (includes postage) 0 to $120 per week on a rotator (prices higher if time slots for ad are selective) s - $1,200 to $5,000 per month or per issue (depends on ad size and demographics) billboard) - $3,000 to do artwork and install media on billboard; rates depend on impress level, ranges from $5,000 to $500,000 0.60 pay-per-click or $1,200 - $1,800 a month for aggressive campaigns (does not include search engine optimization) or $20 ices reflected are negotiated prices for a 12-week campaign rom $5,000 to $500,000 (the higher the qualify of the artwork and the larger the demographic group, the higher the price); mini e optimization) or $200 to $1,200 per year per banner ad on websites higher the price); minimum contract is 16 weeks LOCAL COUPONS Island Packet Sunday Newspaper- one 3"x3" typical number of Fresh Cost of response customers exposure in campaign rate of available Hours 02.61% 32,600 59,000 41,000 130,000 24 0.01 720 720 $280.00 $60.00 $500.00 $125.00 850.86 1539.90 1070.1 3393.00 advertisement/ coupon Adventure radio group- one 30 second advertisement/ coupon Lowcountry Parent Magazineone 3"x3" advertisement/ coupon HiltonHeadMonthly.Com- one month onsite advertisement with link average Ad cost 25% will purchase per buy price of customer $20 212.72 384.98 267.53 848.25 $1.32 $0.16 $1.87 $0.15 $4,254.30 $7,699.50 $5,350.50 $16,965.00 Return on Investment 1519.39% 12832.50% 1070.10% 13572.00% ...
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This note was uploaded on 09/26/2010 for the course BUSINESS sci 207 taught by Professor Errico during the Spring '10 term at Ashford University.

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