This preview shows pages 1–3. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: wall or surface to be painted and then actually painting the surface, to just one step which is to use this new two in one product. Behr’s production manager’s single purpose is to increase consumer’s awareness and desire to use this new product. They will use media and coupons to increase consumers’ understanding of the perceived benefit and cost value of such a product. As discussed in our posts, there is a marginal benefit of saved time to use such a product that would sustain the higher cost over other paints. Introducing coupons would decrease the overall price, entice consumers to try the product, find out it is worth the price even without a coupon, refer it to other painters, hence reaching their one goal of increasing knowledge, respect, and value of the new item on the market. Utility 3 Reference: Brue, S. L., & McConnell, C. R.(2010). Essentials of economics (Ashford Custom 2nd ed.). New York: McGraw-Hill/Irwin....
View Full Document