Chapter 9 - health *** This information is gathered by...

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Chapter 9 – Market Research and Marketing Market research Is the collection and analysis of market research. It is used to gain knowledge of appropriate markets and potential customers; who they are, what they need, what they believe and what they prepared to buy. Typical factors that characterize a market Consumer market factors Socio-political factors Age Education Sex Political stability Internal or regional conflict
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Unformatted text preview: health *** This information is gathered by internet sources, commercial databases, market firms etc. Market types o Fast paced markets: efficient delivery, excellent quality, good media profile o Relationship-based markets require: good communication skills, cultural sensitivity and local language o Developing markets: patience, flexibility, awareness The Marketing plan...
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