This preview shows page 1. Sign up to view the full content.
Unformatted text preview: construction of garments to countries all over the world and largely in Europe to stay away from “cheap” labor in the Asian countries. All totaled, UCB is present in over 120 countries. However, common knowledge is that UCB has seen a dramatic decrease of significance in the United States over the last 20 years. It used to be a very popular store for sweaters and now has been decreased to middle-aged women and a few anomalies of twentysomethings that can recall the UCB brand. For my diversity audit, I will conduct an interview with a UCB manager, and primarily use written articles and book sources since UCB is a very well documented company, especially in regards to diversity. Since I fly often, I will use that opportunity to take a peek into the stores in different areas of the country and find out if they are as diverse as they say just by having a snapshot of the employees....
View Full Document
This note was uploaded on 09/26/2010 for the course MRKT MRKT 522 taught by Professor Luchtel,d during the Summer '10 term at Keller Graduate School of Management.
- Summer '10