Electra Video Assignment ana.doc - Name Ana Rosso CHAPTER 3...

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Name: Ana RossoCHAPTER 3: Doing Business in Global MarketsElectra Bicycle CompanyLearning objectivesExplain the importance of importing and exporting, and understand key terms used in global businessIllustrate the strategies used in reaching global markets and explain the role of multinational corporationsEvaluate the forces that affect trading in global marketsDebate the advantages and disadvantages of trade protectionismDiscuss the changing landscape of the global market and the issue of offshore outsourcingAnswer the following questions1.What are the various strategies available to businesses looking to expand into global markets?

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