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1 COMPARATIVE CRITIQUE OF SEVEN ARTICLES Comparative Critique of Seven Articles Michelle Rubey Liberty University
2 COMPARATIVE CRITIQUE OF SEVEN ARTICLES Abstract This comparative analysis paper will review seven articles related to the public relations role of school leaders in schools across the country. The research will confirm specific elements necessary for school leaders to promote positive, productive, and collaborative interactions with district personnel and stakeholders, especially those who are in the minority. The key characteristic enables school leaders to maximize leadership within the school setting and throughout the community in which the students live. Keywords: collaboration, minorities, public relations, school leaders, stakeholders,
3 COMPARATIVE CRITIQUE OF SEVEN ARTICLES In the article, “ Managing digital identity on Twitter: The case of school administrators ,” school administrators are facing the problem of face-to-face leadership versus online environments. “Whereas administrators in face-to-face interactions might easily cater to audience expectations, online environments lack the verbal and non-verbal cues that would normally provide a person with a read on the audience’s expectations and macro- or micro- level dynamics at play” (Cho & Jimerson, 2017, p. 887). Findings from this study presented in two ways. The first was two imagined audiences: two identities. The first identity was directed to other administrators and educators. This identity was used as a 21 st -century instructional leader. The second was directed to parents, which served as a mouth piece for the school. Administrators’ tweets allowed the community to understand the values and beliefs of the school. There were positive and negative outcomes from the study. Administrators were able to connect and learn from like-minded colleagues and serve as a mouthpiece in order to raise social and political gains in the school community. In addition, administrators were able to celebrate achievements in their school. However, administrators had to develop and maintain two Twitter accounts: personal-professional and school-based. In addition, the school-based accounts lacked parental followers. Facebook seemed more popular with parents and community members. Also, Twitter revealed small glimpses of how administrators saw themselves. Since there is no public relations position in public schools, it is the responsibility of the school principals. In “ School principals’ opinions about public relations practices on schools ,” research was conducted in order to determine what school principals’ opinions are about the public relations in their community. “Promotion of the educational institution, adoption of the social environment and provision of the support of the community will be ensured by the establishment of the relations with the public” (Coruk, 2018, p. 137). One result of this
4 COMPARATIVE CRITIQUE OF SEVEN ARTICLES qualitative research suggests that most principals believe with communication and cooperation or meeting the expectations of the school and its stakeholders is most important. Another result has

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