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Unformatted text preview: Running head: ANALYZING CREDIBILITY 1 Analyzing Credibility CRT 205 ANALYZING CREDIBILITY 2 Analyzing Credibility The first video that I chose was a Pedigree video. The video was a television advertisement for Pedigree Light. It was a humorous commercial about a woman driver with an overweight dog in the car, when the dog sat up and put his paws on the open window it made the car fall to its side. Then the commercial said, Put your dog on a diet with new Pedigree Light. Pedigree paid for the ad to be created. I did not detect a slant. This ad reflects about society that if your dog is overweight you should put him or her on a diet with their new dog food. I believe that this ad is as credible as it can be; it is trying to sell its product. The second video that I chose was a Progressive video named Rivals. The video was a television ad for Progressive Insurance, paid for by Progressive Insurance. I did detect a slant in this advertisement; there were two men shopping for car insurance in the video that subs...
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- Spring '10