340Lecture02

340Lecture02 - Lecture 2 Perception, Meaning, Reality, and...

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COM 340 Lecture 2 Perception, Meaning, Perception, Meaning, Reality, and Reality, and Axioms of ICC Axioms of ICC
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COM 340 2 Made up of three characteristics: Stimuli Dimensions Categories Perception is the process by which people categorize objects (stimuli) along dimensions of importance. A stimuli is anything that we need to pay attention to in order to get our needs met. Perception
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COM 340 3 People construct a “reality” of their surroundings by “taking in” all of the stimuli around them. We go through the same process of creating a reality for our job, family, commute, relationships, recreation, etc. All of these combined create a “reality” of our life. Perception is used to make sense of and construct a reality of their world. Constructing Reality
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4 We learn the rules for placing stimuli in categories from our parents, family, friends, bosses, teachers, media, etc. Because each person has a slightly different combination of these people, etc. we each have a slightly different set of rules for placing stimuli into categories. Therefore, each person has a slightly
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This note was uploaded on 09/27/2010 for the course SOC Soc2957 taught by Professor Anston during the Summer '97 term at Hawaii.

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340Lecture02 - Lecture 2 Perception, Meaning, Reality, and...

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