340Lecture07

340Lecture07 - Lecture 7 High- and Low-context...

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COM 340 Lecture 7 High- and Low-context High- and Low-context Communication Styles Communication Styles
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COM 340 2 The “context“ is the information that surrounds an event and is strongly connected with the event. The elements that combine together to give meaning to an event are different depending on the culture. It is possible to order the cultures of the world on a scale from low to high context. Overview
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COM 340 3 In high-context cultures the members’ messages are implicit. The bulk of the message resides either in the physical context or is internalized in the communicators. The message is one in which most of the information is already “in the person.” Relatively speaking, very little information is transmitted “in the message.” High-context Communication
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COM 340 4 Any words used depend on the setting, past experiences with each other, age, gender, etc. Members read nonverbal cues skillfully and
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This note was uploaded on 09/27/2010 for the course SOC Soc2957 taught by Professor Anston during the Summer '97 term at Hawaii.

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340Lecture07 - Lecture 7 High- and Low-context...

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