340Lecture08

340Lecture08 - Lecture 8 Hofstedes Cultural Dimensions...

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COM 340 Lecture 8 Hofstede’s Cultural Dimensions Hofstede’s Cultural Dimensions and and National Culture National Culture
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COM 340 2 National level Regional / Ethnic / Religious / Linguistic affiliation level Gender level Generation level Social Class level Organizational / Corporate level Levels of Culture
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COM 340 3 Geert Hofstede (Dutch) - Well known for his work on “Four Dimensions of Cultural Variability.” These include: Uncertainty Avoidance Power-Distance Masculinity-Femininity Individualism-Collectivism Quantity vs. Quality of Life Hofstede’s Cultural Dimensions Overview
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COM 340 4 The extent to which a society feels threatened or is comfortable by uncertain and ambiguous situations. STRONG Uncertainty Avoidance WEAK Uncertainty Avoidance Uncertainty Avoidance
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COM 340 5 Weak Uncertainty Avoidance Strong Uncertainty Avoidance The uncertainty inherent in life is more easily accepted and each day is taken as it comes. Ease and lower stress are experienced. Time is free. Hard work, as such, is not a virtue. Aggressive behavior is frowned upon. Less showing of emotions is preferred. Conflict and competition can be contained on the level of fair play and used constructively. More acceptance of dissent is entailed. Deviation is not considered threatening; greater tolerance is shown. The ambiance is one of the less nationalism. More positive feelings toward normal people are seen. There is more willingness to take risks in life. The accent is on relativism, empiricism. There should be as few rules as possible. If rules can not be kept, we should change them. Belief is placed in generalists and common sense. The authorities are there to serve the citizens. The uncertainty inherent in life is felt as a continuous threat that must be fought. Higher anxiety and stress are experienced. Time is money. There is an inner urge to work hard. Aggressive behavior of self and others is accepted. More showing of emotions is preferred. Conflict and competition can unleash aggression and should therefore be avoided. A strong need for consensus is involved. Deviant persons and ideas are dangerous; intolerance holds sway. Nationalism is pervasive. Younger people are suspect. There is great concern with security in life. The search is for ultimate, absolute truths and values. There is a need for written rules and regulations.
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340Lecture08 - Lecture 8 Hofstedes Cultural Dimensions...

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