kotler11_tif - Chapter 11: Dealing with Competition GENERAL...

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Chapter 11: Dealing with Competition GENERAL CONCEPT QUESTIONS Multiple Choice 1. Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces? a. Industry competitors b. Technological partners c. Substitutes d. Buyers e. Potential entrants Answer: b Page: 342 Level of difficulty: Medium 2. Which of the following would be the most likely threat that is associated with potential new entrants in Porter’s segment structural attractiveness model? a. Threat of positioning b. Threat of response c. Threat of delayed action d. Threat of role reversal e. Threat of mobility Answer: e Page: 342 Level of difficulty: Hard 3. A segment is unattractive when there are actual or potential ________ for the product. a. contenders b. competitors c. substitutes d. unclear demand e. profit fluctuation Answer: c Page: 343 Level of difficulty: Medium 4. Wal-Mart is perhaps one of the best illustrations of the threat of ________ found in Porter’s model. a. intense segment rivalry b. new entrants c. substitute products d. buyers’ growing bargaining power e. suppliers’ growing bargaining power Answer: d Page: 343 Level of difficulty: Hard 295
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5. A segment is unattractive if the company’s suppliers are able to raise prices or reduce quantity supplied. Which of the following is the best illustration of the threat of suppliers’ growing bargaining power? a. Wal-Mart has almost no competitors in its market space. b. Oil companies must purchase a significant amount of their product from OPEC. c. McDonald’s is the largest fast food franchise and is still growing. d. The U.S. Post Office has merged package operations with FedEx. e. Sears unsuccessfully attempted to compete with Wal-Mart and Kmart. Answer: b Page: 343 Level of difficulty: Hard 6. A(n) ________ is a group of firms that offer a product or class of products that are close substitutes for one another. a. industry b. cartel c. cooperative d. monopoly e. demand field Answer: a Page: 344 Level of difficulty: Easy 7. When only one firm provides a certain product or service in a certain country or area a ________ exists. a. duopoly b. monopoly c. oligopoly d. monopolistic competition e. pure competition Answer: b Page: 344 Level of difficulty: Easy 8. Which of the following would be the best illustration of a pure oligopoly? a. Autos b. Cameras c. Steel d. Pharmaceuticals e. High fashion clothing Answer: c Page: 344 Level of difficulty: Hard 9. Which of the following is often considered to be a good illustration an industry structure type known as pure competition? a.
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This note was uploaded on 09/28/2010 for the course MARKETING 1234 taught by Professor Mohammed during the Spring '10 term at Abu Dhabi University.

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kotler11_tif - Chapter 11: Dealing with Competition GENERAL...

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