kotler16_tif - Chapter 16 Managing Retailing Wholesaling...

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Chapter 16: Managing Retailing, Wholesaling, and Logistics GENERAL CONCEPT QUESTIONS Multiple Choice 1. Intermediaries include retailers, ________, and logistical organizations. a. Internet companies b. wholesalers c. competitors d. box stores e. none of the above Answer: b Page: 503 Level of difficulty: Easy 2. Some intermediaries use strategic planning, advanced information systems, sophisticated marketing tools, measure performance on a return-on-investment basis, segment their markets, improve their target marketing and positioning, and ________. a. contend with dwindling customer bases b. aggressively “squeeze” manufacturer margins c. aggressively pursue take over strategies d. dominant the manufacturers they do business with e. aggressively pursue market expansion and diversification strategies Answer: e Page: 504 Level of difficulty: Easy 3. Retailing involves getting the goods or services to the ultimate consumer. Which of the following is NOT a form of retailing? 4. Major retailer types include the following EXCEPT ________. a. specialty store b. discount store c. catalog showroom d. the Internet e. superstore Answer: d Page: 505 Level of difficulty: Medium 444
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Part 6: Delivering Value 5. Retailers can position themselves as offering one of four service levels. Which of the following is NOT one of these levels? 6. Nonstore retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? 7. One of the advantages of corporate retailing is that corporate retail organizations achieve economies of scale, greater purchasing power, better-trained employees, and ________. a. wider brand recognition b. more locations c. branded merchandise d. “fresh” merchandise e. more advertising Answer: a Page 506 Level of difficulty: Hard 8. An independent retailer using a central buying organization and joint promotion efforts is known as a ________. 189
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Chapter 16: Managing Retailing, Wholesaling, and Logistics
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