kotler16_tif - Chapter 16: Managing Retailing, Wholesaling,...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 16: Managing Retailing, Wholesaling, and Logistics GENERAL CONCEPT QUESTIONS Multiple Choice 1. Intermediaries include retailers, ________, and logistical organizations. a. Internet companies b. wholesalers c. competitors d. box stores e. none of the above Answer: b Page: 503 Level of difficulty: Easy 2. Some intermediaries use strategic planning, advanced information systems, sophisticated marketing tools, measure performance on a return-on-investment basis, segment their markets, improve their target marketing and positioning, and ________. a. contend with dwindling customer bases b. aggressively “squeeze” manufacturer margins c. aggressively pursue take over strategies d. dominant the manufacturers they do business with e. aggressively pursue market expansion and diversification strategies Answer: e Page: 504 Level of difficulty: Easy 3. Retailing involves getting the goods or services to the ultimate consumer. Which of the following is NOT a form of retailing? a. The Internet b. Mail c. Vending machine d. Person e. none of the above Answer: e Page: 504 Level of difficulty: Easy 4. Major retailer types include the following EXCEPT ________. a. specialty store b. discount store c. catalog showroom d. the Internet e. superstore Answer: d Page: 505 Level of difficulty: Medium 444
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Part 6: Delivering Value 5. Retailers can position themselves as offering one of four service levels. Which of the following is NOT one of these levels? a. Self-selection b. Self-service c. Limited service d. Direct service e. Full service Answer: d Page: 505 Level of difficulty: Medium 6. Nonstore retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? a. Buying service b. Internet sales c. Automatic vending d. Direct marketing e. Direct selling Answer: b Page: 506 Level of difficulty: Medium 7. One of the advantages of corporate retailing is that corporate retail organizations achieve economies of scale, greater purchasing power, better-trained employees, and ________. a. wider brand recognition b. more locations c. branded merchandise d. “fresh” merchandise e. more advertising Answer: a Page 506 Level of difficulty: Hard 8. An independent retailer using a central buying organization and joint promotion efforts is known as a ________. a. corporate chain store b. voluntary chain c. retailer cooperative d. merchandising conglomerate e. franchise organization Answer: c Page 507 Level of difficulty: Hard 189
Background image of page 2
Chapter 16: Managing Retailing, Wholesaling, and Logistics 9. In the face of increased competition from discount houses and specialty stores, department stores are waging a comeback war. Two models for department stores success seems to be emerging. The first is a store that has strong retail brand approach as demonstrated by Kohl’s in the United States. The second model is the ________ typified by Galeries Lafayette in Paris. a.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/28/2010 for the course MARKETING 1234 taught by Professor Mohammed during the Spring '10 term at Abu Dhabi University.

Page1 / 31

kotler16_tif - Chapter 16: Managing Retailing, Wholesaling,...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online