New Microsoft Office Word Document (4)

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Mars, Incorporated leads in creating a healthier environment At Mars we believe that taking pleasure in food is part of a rich and enjoyable life. Chocolate and other food  – enjoyed as part of a balanced diet and a healthy lifestyle - bring pleasure to people’s lives. Lifestyles have  changed, and some aspects irreversibly. Social and environmental changes as much as food have been  contributing to a series of public health concerns. As a global food manufacturer, Mars aspires to be a leader in creating a healthier environment, making a  significant contribution to the promotion of a healthy lifestyle through our products - both existing and new-  and our business behavior which aims to ensure responsible consumption of our brands. Three core tenets support our aspirations: information, responsibility and innovation. Information Our Consumers want to make informed choices. We are committed to providing clear information regarding  our products’ nutritional values and ingredients. Responsibility We are committed to marketing our products responsibly. For example, we were the first food company to 
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This note was uploaded on 09/28/2010 for the course COMM 296 taught by Professor Dasgupta during the Spring '08 term at The University of British Columbia.

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New Microsoft Office Word Document (4) -...

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