Chapter+5,+Rafinejad+Book - 5 THE PRODUCT DEVELOPMENT...

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5 THE PRODUCT DEVELOPMENT PROCESS According to the Software Engineering Institute at Carnegie Mellon University, a process is a sequence of steps performed for a given purpose. A process integrates people (with skills and motivation), tools, tasks, and procedures (which defines the relationship of tasks). This chapter is devoted to the process of product development. The various phases of product development are discussed. Guidelines for the key tasks of new product development are also presented, including the content of key documents and the roles and responsibilities of core team members. Because of their unique characteristics, additional sections are devoted to a discussion of new process and new software development. A brief review of selected product development processes that are reported in business lit- erature and practiced by leading global companies is presented in Section 5.2. Subsequently the recommended process for development and commercialization of a new product (PDCP) based on cited best-known methods and the author’s experience is outlined. [ Note : Consult Kahn (2005), 1 Belliveau and Griffin (2002), 2 and Belliveau, Griffin, and Somermeyer (2004) 3 for additional information.] Chapter 5 concludes with sections discussing product release and life cycle change management. A product development process is comprised of several distinct phases (E&F, alpha, beta, and gamma). Each phase accomplishes an important objective toward an end goal of commer- cial success, and the roles of key players change during each phase change, including market- ing, engineering, manufacturing, suppliers, and management. (The goals of a product development process are discussed in Chapter 4. Figure 4.1 provides metrics that can be used to measure the effectiveness and efficiency of a product innovation, development, and com- mercialization process.) PDCP implementation methodology is strongly dependent upon the type of product that is being developed. A process can be sequential, with clear gates for exiting one phase and start- ing a new phase, or a process can be flexible and iterative, with overlapping phases. (See Section 5.8 for a discussion of the phases of PDCP.) Product types and the market conditions in which one implementation approach is more appropriate than another are also discussed. 159
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To make the development process of a new product successful, a development team must employ effective project management methodologies. Most importantly, a team must be able to establish and verify the project success criteria. Whether the product is an application of a new breakthrough technology or an incremental innovation of an existing product, the team must establish appropriate success (or exit) criteria for each phase of the development process.
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This note was uploaded on 09/28/2010 for the course MS&E 264 taught by Professor Rafinejad during the Fall '10 term at Stanford.

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Chapter+5,+Rafinejad+Book - 5 THE PRODUCT DEVELOPMENT...

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