Propaganda Techniques and Persuasion Assignment in PR

Propaganda techniques and persuasion assignment in pr

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Unformatted text preview: Propaganda Techniques Propaganda (Still flourishing (Still after all these years …) after Definition Definition Depends on who you ask … “Propaganda Propaganda is the deliberate attempt by organized agencies to produce shifts in opinion and sentiment.” sentiment.” – Gestalt psychologist Solomon e. Asch Solomon Others who define … Others Robert Harold Harold Kahn and Daniel Katz (groups) Laswell (political scientist) (political (all social psychologists who study the (all dynamics of mass persuasion) dynamics Roman Catholic Church Roman Committee Committee of cardinals, the Congregation for the Propagation of the Faith (1622) Faith Any group working for the propagation of ideas, doctrines, of practices, points of view, etc. of Reputation besmirched Reputation World World War II, Adolf Hitler’s Minister of Propaganda, Joseph Goebbels Goebbels “propaganda” a sinister reputation sinister Gave Gave Good propagandists … Good “Great Great public leaders and propagandists speak in parables, anecdotes and values rather than in terms of rea...
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This note was uploaded on 09/28/2010 for the course JOU 4368 taught by Professor Burleson during the Spring '10 term at Baylor.

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